“You are what you measure.” – Dan Ariely (from HBR, 6/2010) If you fail to create metrics – frames of reference such as time, amount, where you want to be, and what you’ll have – your goals are just dreams, mere wishes. You need milestones and markers to know where you are on your path, to understand the direction you’re headed, to determine if you must correct, or change, your course. Be specific about what you want. Measure it. But understand
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