While watching a fireworks show with my family on July 4th it occurred to me that all great fireworks shows end the same way… with a bang. They save the best and most spectacular displays for their grand finale. You can’t help but clap at the end. Now compare a fireworks show to many lectures, sales presentations and customer service experiences. They often start off strong but instead of ending with a bang, they fizzle. The sales presentation that has a great hook in the beginning but doesn’t …
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