Throughout history different cultures have attributed various powers to certain colors. For example, in ancient Egypt and China they believed colors were able to facilitate the healing of various conditions. This approach is now referred to as light therapy and is still being used by modern holistic practitioners. Since color is an important factor in the visual appearance of products and brand recognition, color psychology is also used as a marketing tool. In fact, recent research shows that color can be used to communicate brand personality. What about your personality? Have you ever wondered…
Read entire story here.