Why not embrace difficulty?

“Changing is difficult, not changing is fatal.” – Glenn Llopis, in Forbes magazine When companies fail to change, when they fail to keep up with the marketplace, they die.  They go out of business, get acquired, disappear. When we fail to change, or worse, when we refuse to change, we become less and less relevant to our world. Our failure to change doesn’t alter our intrinsic worth, but it certainly diminishes our contribution to ourselves and to our world. Why get smaller?  Why not embrace difficulty and make the change – for the better?
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